Built From Scratch for Your Task, Not Configured From a Template
A template starts from a generic process and asks you to fit it. We start from the task you actually have — the systems it touches, the judgement calls it needs — and build the agent around that.
Template vs. Custom, Honestly
Neither is the wrong answer by default — they fit different situations. This is the trade-off as we see it, not a case against templates in general.
An Off-the-Shelf Template
Faster to stand up and cheaper upfront, because the logic and integrations already exist and you're configuring around them. Works well when your process is close enough to the generic one the template assumes.
A Custom Agent
Built around your actual systems and decision rules from the start. Costs more upfront and takes longer to reach launch, but there's no generic assumption underneath it to work around later.
Four Things That Are Actually Yours
Decision Logic
Modelled on how your team actually judges a case, not a generic decision tree.
Integrations
Built for the specific systems you use, not a preset list of "supported" tools.
Escalation Rules
Set to match where your team actually wants to stay in the loop, not a default threshold.
Ownership
Delivered under a project statement of work, not licensed as a shared product across other clients.
What a Good Brief Looks Like
The more specific the brief, the more accurate the estimate — and the shorter discovery takes.
The Task, Named Precisely
Not "handle support" but the specific question types, the specific action that resolves them.
The Systems It Touches
Which tools it needs to read from and write to, and whether each one has an API.
Where a Person Stays in Charge
The cases that should always go to a human, named upfront rather than discovered after launch.
Custom Build Questions
Why not use an off-the-shelf agent template instead?
A template is faster and cheaper because it assumes your process, your tools and your escalation rules look like everyone else's. Sometimes that's a fair trade. When the task is specific enough that a generic assumption breaks it — a particular sequence of systems, a particular decision rule — a custom build is what actually fits, rather than a template configured around its own limits.
Do we own the agent once it is built?
Yes — it's built for your systems, under a project statement of work, not licensed as a shared product across other clients.
What do you need from us to scope a custom build well?
A specific task, not a category. 'Handle our customer support' is a category. 'Answer billing questions from our help-centre articles and escalate refund requests over $200' is a task we can scope accurately. The more specific the brief, the more accurate the estimate.
Can a custom agent later become part of a larger system?
Yes. Most engagements start with one well-scoped agent. If it proves out and more of the process turns out to need automating, that can grow into several coordinating agents — see multi-agent systems — but starting small is normal and often the right call.
How is this different from workflow automation?
Every agent we build is custom, including workflow agents. This page is about the build model — bespoke, from scratch, owned by you. Workflow automation is about a specific shape of task — a multi-step sequence across several tools. The two overlap often: most workflow agents are also custom builds.
Tell Us the Task, We'll Tell You What Custom Actually Costs
A short call gets you a real, scoped estimate — not a template price with your name on it.